About

AG Data & Automation

AG Data & Automation specializes in last-mile automation: transforming Excel tasks and data processing steps that are still performed manually. This includes automating repetitive actions, processing exports from applications, and handling variable tasks — making workflows faster, more efficient, and error-free.


About Aaron Groot – Data & Automation

My career began in logistics, where I quickly discovered the importance of structure, accuracy, and process optimization. Later, in commercial and administrative roles, I worked daily with large volumes of data, complex systems, and time-intensive manual tasks.

This sparked my fascination for smarter ways of working. I realized how many processes rely on repetitive actions — and how much time, frustration, and errors can be saved when you automate them.

Over the years, I developed into a specialist in Excel automation, VBA, data processing, and process logic. Through hands-on experience, I not only understand the technical side, but also the real needs behind a process: clarity, simplicity, speed, and accuracy.

Today, I help businesses transform raw data into clear insights and automate the steps that would otherwise cost valuable time. My background in logistics, administration, and commercial operations provides the perfect foundation: I’ve done the work myself — and I know exactly where automation makes the difference.